One channel, one dream, and one mission: to make badminton visible

Jun 19
4 min read

Updated: Jun 20

Hi! We are Samuel and Alicia, two passionate badminton lovers from the Canary Islands, Spain.

We were both born on the island of Tenerife, surrounded by nature, sunshine, and a warm community. We grew up just a few kilometers apart, unaware that one day our paths would cross thanks to a shared passion: badminton.

Samuel and Alicia - JJAB - Play Badminton Together

Samuel picked up his first racket at just 7 years old. Alicia started a little later, at 13. But beyond the timing, what brought us together was passion. That spark you feel when you discover something that truly moves you. For us, it wasn’t just love for a sport; it was the beginning of a shared dream.

We realized we wanted more than just competing or training. We wanted to make a difference. We felt we could build something meaningful, something that could help others enjoy badminton as much as we do. That’s how We Play Badminton Together (JJAB) was born.

She’s a journalist, a natural storyteller. He’s an economist, passionate about leadership and teamwork. We combined our skills with our love for the sport and created a training platform in Spanish that not only helps you play better, but also inspires, connects, and transforms. At JJAB, we share practical resources, real experiences, and tools for players who want to improve, for coaches who want to plan smarter, and for anyone who believes in the power of sport to bring people together.

Our mission: make badminton seen

We Play Badminton Together (JJAB) was born with a clear mission: to stop badminton from being a hidden or minority sport and to help it gain visibility around the world. We want everyone, no matter their background or resources, to have access to quality training and the chance to improve their game.

Right now, we’re growing our YouTube channel, and soon we’ll launch a more complete training platform.

We know that many clubs lack resources. At JJAB, we work to break that barrier by sharing drills, routines, and knowledge that are usually reserved for players with access to high-level coaching. Our goal is to make training accessible to everyone, by collaborating with players and coaches to keep learning and sharing.

What makes JJAB special?

For players: Tired of repeating the same old drills? Here you’ll find creative and fun routines to refresh your training sessions.
For coaches: No more endless searching for new ideas. JJAB offers ready-to-use drills and complete plans so your players can learn and, more importantly, enjoy badminton.

What drives us?

What motivates us is simple: we believe it’s unfair that such a complete, demanding, and exciting sport is still hidden in the shadows.

We’re committed to offering accessible training to anyone, no matter where they’re from or how much they can spend.

And because we love this sport as much as you do, we want to share everything we’ve learned over more than 14 years, as players, coaches, and now, as storytellers.

Here’s What You’ll Find on Our YouTube Channel

- Real drills and workouts

Bored of doing the same thing every week? We were too. That’s why we share real sessions we’ve tested on court, from 3 vs 1 defense drills to exercises that train you to read your opponent’s feet. All clearly explained, visual, and practical.

- Education content

One day, we realized we knew very little about the origins, facts, and deeper aspects of the sport we’d been playing for years. So now we explore key concepts, curiosities, and the importance of ongoing learning, including mental training and sports psychology.

- Badminton in numbers

We present real data about our sport: license statistics, tournament trends, player development, and more. A clear picture of how badminton is growing in Spain and beyond.

- Physical conditioning

Performance isn’t just about technique. We show you how to take care of your body: mobility, warm-ups, strength work… Strong and explosive legs are key for powerful movement on court.

Interviews with inspiring figures

We shine a light on the amazing people behind badminton. Top athletes, national referees, ultraman and Ironman competitors who share their advice, stories, and passion for sport.

Match highlights and tactical points

We collect exciting rallies and unforgettable championship moments. The camera may not capture the shuttle’s real speed, but it does capture the thrill of the game.

Fun challenges

We create skill-based challenges so players from different clubs can train and have fun at the same time. A playful way to improve while enjoying the journey.

Training around the world

Our favorite section. We visit clubs across different regions and share sessions with local coaches and players. We learn new drills, goals, and above all, we meet incredible people who love this sport as much as we do.